He said that he did not wanted to turn the presser into a 'boring business meeting.'īranson's airlines, Virgin Atlantic, began flying between Las Vegas and London in 2000 and Branson is a frequent visitor. RELATED: Hard Rock Hotel and Casino memorabilia on displayīranson refused to reveal how much he paid for the Hard Rock during a press conference on Friday. We've got a responsibility to look after it.' We will choose, maybe some bits may be going into storage. AXvGRp6OnDĪs far as memorabilia, Branson says 'We will treasure it. Virgin will rebrand Iconic name will remain until rebranding is complete. The rebrand is expected to be completed by the end of 2019. The new name will reportedly be Virgin Hotels Las Vegas. The Hard Rock name will remain until the rebranding is complete.
RELATED: A look at Hard Rock hotel-casino's history in Las Vegas UPDATE MARCH 30: Virgin Group founder Sir Richard Branson announced Friday that Virgin will rebrand the Hard Rock hotel-casino.
